In her excellent book The Pink Tax, author Janine Rogan contends that we are living with a financial system that is “designed to keep women broke.” Her book walks us through the situation and offers sage advice and strategies for women to use to fight back.

She defines the Pink Tax as a system where women are paid less for the same work but are expected to pay more for goods and services. “I’ve seen pink-branded calculators, earplugs, kids’ helmets and clothing that cost more – it’s everywhere. Although it may seem like a few dollars and cents don’t make a big difference, it adds up. The Pink Tax costs women $82,000 by the time they are 60, and that figure only includes the things the researchers were measuring.”

Rogan advises us to “demand financial equality,” to “build wealth for self-care,” to “support new moms” and to “vote for your daughters.”

Pay gap: Speaking about the pay gap, Rogan notes that it wasn’t “until 1963 that employers (in the U.S.) were required to pay women equally for jobs that entailed the same skill effort and responsibility.”

Expanding the discussion of the wage gap, Rogan notes that not only are women paid “83 cents on the dollar” versus men, but they are “twice as likely to be in part-time jobs… (and) miss out on advantages such as health benefits or retirement contributions, which full-time positions offer.”

She recalls finding out that a man with equal standing and the same role at her company “was making $13,000 more than I was.” Lower wages mean “less money to save and to invest. The wage gap turns into a savings and investing gap, fuelling the wealth gap.”

Wealth gap: A career-long pay gap translates to a wealth gap, she explains. “Even women in the top one per cent have disproportionately lower incomes than their male counterparts, earing on average $362,000 per year while men in the top one per cent earn $392,000.”

Rogan feels that it is time for women “to take back the fight… to take the power of your money into your own hands so that together we can remedy women’s financial undereducation and all of the other inequities… let’s demolish that gap entirely!”

Noting that only 30 per cent of the world’s wealth is held by women, Rogan suggests that the “travesty on unpaid caregiving work… compounds the wealth gap. Globally, women and girls put in 12.5 billion hours per day of unpaid care work. We would add $12 trillion to the global economy per year if we began paying women and wage minimum wage for their unpaid caregiving work.”

Building wealth for self-care: “Building your wealth is a form of self-care,” writes Rogan. “Building wealth means having a financial cushion to rely on if life takes a turn for the worse.”

She walks us through a way to manage your money by aligning finances with your values.

“My top three values are spending time with the people I love and care about most (my baby and my hubby), exploring the world, and feeling financially secure,” she explains.

“Knowing what’s important to you helps you define where to allocate your money, which is a basic premise of budgeting… a spending plan for your hard-earned dollars,” she continues.

Noting that women face “up to 35,000 decisions” per day, a key to managing financial decisions is to automate things as much as possible, particularly bill payments.

“Because we are paid on the 15^th and 30^th of each month, we set up our money transfers – from chequing to savings, chequing to investing accounts, and chequing to bills – for the 16^th and the first.” Taking basic financial transactions off the constant list will “lighten your mental load,” she suggests.

She uses the same approach to automate savings for large, planned expenses – a monthly contribution to a planned Hawaii trip, another one for the child’s education, for TFSA saving and “long term savings goals, such as retirement.”

Even if you go the automation route, Rogan recommends you set up a “money date” once or twice a month to review your progress on savings and expenditures, a chance to “identify any bills you could potentially lower or subscriptions you could cancel.”

Be sure you and your partner “talk about money early and often,” discuss “your values and spending styles,” and “manage the household finances together.”

At work, she writes, don’t be afraid to ask for a raise – 68 per cent of women don’t.

While there is still much work to do to achieve gender equity, Rogan notes that “we don’t have to look far to find amazing examples of countries advancing gender equality every year.”

“Personally,” she concludes, “I’d like to see us get there in my lifetime.”

Automation is available for members of the Saskatchewan Pension Plan. You can set up pre-authorized contributions to SPP from your bank account, and you can pick the dates to coordinate with your pay dates so you are paying yourself first. You can also automate payments by setting up SPP as a bill, and using online banking. This “set it and forget it” approach is a way to build your retirement nest egg easily and automatically.

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